Advertise in the Midsumma Guide

Advertise in the Official Midsumma Festival Printed Program Guide

Since 1988, Midsumma Festival has been Victoria's premier gay and lesbian arts and culture festival, presenting an annual community celebration and encouraging the development of innovative artistic content and a unique cultural experience. 

The modern Midsumma Festival patron is engaged, enthusiastic and connected (involving around 252,000 people each year - view our stats). 

Purchasing space in the official Midsumma Festival guide is a perfect way to connect with our switched-on LGBTQIA+ communities and share your message with our diverse audiences across cultures, ages/generations, gender/sexual identities and abilities/disabilities.

Printed Guide Publish date 26 November 2024

Distribution 30,000 copies across Melbourne and regional Victoria, Sydney CBD and Adelaide. Coverage nationwide (90% Vic). As well as online versions to download.

  • Shelf-life November to February
  • Readers 110,000 print + web
  • Format 210 x 227 mm
  • Size 80+ pages

Online format Online and downloadable digital eBook magazine for any device accessible at www.midsumma.org.au

Download: Midsumma Festival Media Kit 2025

Booking Deadline: 9 September 2024
Artwork Deadline: 30 September 2024

Partnership Opportunities: For additional information on partnership opportunities, contact Thomas Hunt (he/him) Partnerships Manager on 0437 514 796 | [email protected].

Marketing Opportunities: For additional information on marketing opportunities, contact Timothée Nicot (he/him) Marketing & Communications Manager on 0404 771 833 | [email protected]

To book your ad - find out our best rates and positions by contacting [email protected]

Download: Midsumma Festival Media Kit 2025

Principal Partners