Advertising and Sponsorship

Midsumma would not be able to continue without the support of our sponsors and supporters. If you would like to find out how your business or organisation can profit from assisting Midsumma to provide premium queer arts and culture to Melbourne, please check out the materials below then get in contact with the team via This email address is being protected from spambots. You need JavaScript enabled to view it. .

The printed Midsumma Festival Program Guide is the perfect opportunity for your business to reach our extensive Queer audience. The guide is published in November, so to ensure you don't miss out, we need to receive your bookings by end September and artwork by mid October. If you miss our print-media deadlines, there are still excellent opportunities for advertising on our website and social media, which receive a very high hit rate in the period between December and February. Of course, if you get in early, you'll be featured in both print and online media!

Sponsorship & Media Kit

The comprehensive Midsumma Sponsorship & Media Kit (pdf, 11.9 MB) is designed for organisations looking to sponsor Midsumma or to advertise with Midsumma. It provides information about:

  • The content of Midsumma, including images and video of previous years.
  • The audience that attend Midsumma (stats are drawn from the 2011 Social Impact Study conducted by Midsumma).
  • Online engagement numbers.
  • Sponsor benefits.
  • Advertising rates for those wishing to advertise with Midsumma online/print.

Sponsorship & Media Kit (pdf, 11.9 MB) ▸
Note: Sugarysync registration not required.

Advertising Opportunities

Midsumma Program Guide

Midsumma prints a magazine-style Program Guide, for which excellent advertising opportunities are available.

Advertising Media Kit (pdf, 259 KB) ▸